Vendor Expo 2025 Highlights
The 2026 World Cup Vendor Expo showcased cutting-edge technologies, apparel lines, and logistics solutions from around the globe. Vendors have the chance to meet FIFA partners, negotiate contracts, and secure placement for the 2026 tournament.
Exhibitors highlighted innovations in stadium technology, eco-friendly merchandise, and fan engagement tools. Experts note that early participation can dramatically increase vendor visibility and long-term contracts.
Top FIFA 2026 Sponsorship Deals
Major brands are securing sponsorships for the 2026 FIFA World Cup, opening lucrative opportunities for vendors in catering, event management, and merchandise. Aramco, Adidas, and Qatar Airways are among key global sponsors.
Vendors can benefit from supplier agreements, co-branding initiatives, and premium hospitality services, which require early engagement and compliance with FIFA vendor guidelines.
Eco-Friendly Apparel Trends
With sustainability becoming a major factor, vendors and suppliers are shifting towards eco-friendly apparel. Adidas leads the way with recycled kits, and smaller vendors are exploring innovative fabrics and packaging to align with FIFA’s green initiatives.
Implementing sustainable practices not only meets environmental standards but also appeals to sponsors and fans who prioritize corporate responsibility.
